FK Normal

Brand design

Design strategy/Art Direction

London, United Kingdom

FK Normal are a footwear outlet who're dedicated to synthesising high quality craft with dynamic design in a product that achieves timeless quality.

The founders approached me to help them to develop a brand that would elevate their products and  market position above their competitors by defining the right kind of impactful and vibrant visual identity.

Through many hours of work on graphic art, marketing materials and photographic art direction, I proceeded to develop an identity which is simple, durable and versatile while also emitting a wry humour via its suitably corporate uniformity.